Where the children's shoes go, and see the wenling children's shoes out of a road
Wenling children's shoes has become more and more famous, and there is a trend towards the high-end market.
In recent years, the market competition for children's shoes has become increasingly fierce, and wenling children's shoes stand out from the competition, which has been recognized and won public praise. The slogan of "guangdong style, fujian quality, wenling price" has become increasingly loud
Yuan wenxin, chairman of zhejiang bike sports products co., LTD., said:
While developing, wenling children's shoes still have many pain points, such as brand and talent, which hinder the optimization and upgrading of the children's shoes industry. Therefore, upgrading the brand and improving the quality has become an urgent direction for wenling children's shoes enterprises to break through the encirclement. Like the end of last year China (wenling) children's shoe industry peak
BBS's effect is very good, after that, many merchants have a new understanding to wenling children's shoes, not only the children's shoes enterprise's order quantity increased many, the entire industry visibility and the influence also had further enhancement.
More new customers enter wenling, peak BBS brewing new benefits
Under the trend of Chinese children's shoe industry, where did the rise of wenling children's shoe industry originate? In zhejiang province to promote the transformation and upgrading of traditional manufacturing, how will the wenling children's shoes industry improve? At the end of November last year, our city hosted the 2017 China (wenling) children's shoe industry peak BBS,
Seek the path of wenling for upgrading traditional industries.
Today, the peak of children's shoe industry BBS has been over half a year, and the effect of BBS is also in this half a year brewing.
Yuan wenxin, chairman of zhejiang bike sports products co., LTD., said:
Because of stereotyped impression, before a lot of travelling merchant is right the quality of wen ling children's shoes and brand are holding doubt attitude. Until the conference of children's shoes BBS, the invited businessmen from all over the country came to wenling, close to experience wenling children's shoes enterprises, understanding wenling children's shoes, they have obvious trust in wenling children's shoes
The ascension. Our company has a lot of new partners.
Not only is bing ke, after the peak BBS, fly eagle shoe industry greeted the travelling trader of a car directly.
Li Yang, head of the eagle shoe industry, said:
These travelling merchant mostly come from the north, listen to attend the friend of BBS to speak of wen ling children shoe quality is not bad after, organized a group to investigate.
And not long ago, zhejiang several rice bear children's products co. Ltd. held a large-scale new product launch. This new product launch event was originally planned to be held in the autumn this year. The reason why it was held earlier is that after the peak of children's shoes BBS, the company has more confidence in the market prospect of wenling children's shoes.
Zhao binfeng, the head of several rice bears, said:
After the peak of children's shoes BBS, many customers have changed their ideas about wenling children's shoes. From the former disbelief to the present surprise, they think that wenling can also produce shoes of good quality, especially a group of medium and high-end customers, they also begin to recognize wenling children's shoes. You know, two or three years ago, he
Our impression of wenling children's shoes is not very good. Nowadays, many new customers come to the streets of the north of the city in search of suitable partners.
Our production line has increased from the original two to the current three, and we also used this wind to cooperate with a Swiss laboratory to launch the new brand "minnow", and develop to the medium and high-end products, which is also an important step for the industrial upgrading of kimi bear.
Luo lirong, head of zhejiang bidi sporting goods co., said:
After BBS, our company's orders increased a lot, and because the brand recognition of the whole wenling children's shoes has been improved, the direct effect is that the unit price of each pair of shoes has also increased by one or two yuan.
Wenling children's shoes in recent years quality is getting better and better, making people more headache is the brand awareness is not high. A person in charge of the north of the city said that children's shoes peak BBS is a bridge built by the government for enterprises, in order to enhance the popularity of enterprises.
Advantage is only price, brand is industry development biggest pain point
Entrepreneurs are saying that the biggest bonus of children's shoes peak BBS is the promotion of the brand, not only the promotion of a company's brand, but the popularity of the whole wenling children's shoes region.
And brand, always is the biggest pain point in the development of wenling children's shoes industry.
Taizhou jinxinda shoes co., LTD. Chairman ji zhuang said:
When we attended BBS, both domestic experts and the bosses of some large shoe companies were discussing the problem of how to build a brand. Wenling shoe industry development for more than 20 years, the brand has been a soft rib, almost all of the wenling shoe enterprises follow the low price, low-grade development of the road, although
However, some children's shoes companies are selling well in the market, but they only win market share by price, not by brand.
Lin bin, chairman of wenling xilinmen shoes factory, also said:
Wenling has few real shoe-making enterprises, and no similar to the fujian "anta" and other brand names in the shoe industry. The pain of the brand has led to a boom in the production of the wenling shoe industry.
Yuan wenxin, chairman of zhejiang bike sports products co., LTD., said:
The production of children's shoes has been around 35 years, and wenling, one of the leading industries, needs to create a model of a leading enterprise urgently to drive the surrounding shoe factories step by step onto the road of big brand.
Fortunately, more and more shoe company bosses in wenling are becoming aware of the importance of brand and are willing to devote a lot of time and energy to it after blindly stepping on quantity and competing blindly at a low price.
Zhu fude, head of furlong shoes industry, found a professional management consulting company, hired a professional advertising company in fujian province to make packaging planning for enterprises and products, and used child actors to improve the image of the enterprise, and through a series of brand promotion measures to enhance product popularity.
Fudelong shoes manager zhu fude said:
Our brand is in the quality, style, color, publicity, little by little publicity. Our shoes can now sell for hundreds of yuan in some stores, compared with 40 or 50 yuan in the market.
"To build a brand advantage, the positioning needs to be clear, not to compete for the market at a low price, but to rely on quality and appearance." On yuan's desk, a book titled "China wenling children's shoes and accessories integrated innovation service platform (China wenling children's shoes academy of science and technology)" is under construction
The feasibility report has been drafted.
The eagle shoe industry, like Jimmy bear, has registered a new brand, moving into the mid - and high-end market. "" new brands now account for 30 per cent of total sales last year. With the further improvement of popularity, the market has also expanded from the original third-tier and fourth-tier cities to first-tier and second-tier cities. 'said.